Why is marketing no longer ‘business as usual’ and how has it changed?
Epilogue: Customers to communities (2 of 4)
Why is marketing no longer about winning customers?
Epilogue: Customers to communities (3 of 4)
If we are no longer selling products and services, what are we selling?
Epilogue: Customers to communities (4 of 4)
You say ‘marketing is no longer a means to an end, it is the end in itself’. What does that mean?
