One of the really important things, so underutilised by salespeople is; testimonials. In this lesson, Phil M Jones explains why people need them, how to get them and how to deal with a one star rating!
Audience heat mapping
What do audiences want to see and hear? In this lesson, presentation expert Simon Morton, explains how to avoid creating an emotional presentation on saving trees, when all the audience wants to see is what they will save in cashflow.
Starting a movement
As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, explains how marketing leaders inspire those changes through ‘starting a movement’…
Performing in an Interview
Media and Presentation coach Michael Dodd explains how business leaders can make sure they perform to their best at such times.
Making it easy to buy
It’s amazing how many companies are really quite difficult to buy from. You’d think they didn’t want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony.
Networking for success
One of the really important aspects in business relationships and selling today is networking. In this lesson, Phil Jones describes the importance of networking and how one goes about doing it well.
What does it mean to ‘Walk the Horse?’
As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.
Appealing to the heart
How do you respond when you are facing a really difficult situation by an interviewer or journalist? Presentation coach Michael Dodds, advises clients to respond by appealing to the heart first and then go to the logical answer. In this lesson, Michael explains why that matters.
The leaking bucket
None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers.
The importance of maintaining confidence when selling
Sales people don’t become masters of their craft overnight. In this lesson, author and sales expert, Phil M Jones suggests ways in which salespeople can build their confidence.
