Are your staff just doing their job or are they reaching for the sky? In this, the last lesson of this series, Professor Damian Hughes, in discussion with Grant Leboff, describes how Sir Alex Ferguson instilled the will in the Manchester United team to exceed all expectations.
Becoming the expert
What makes an expert? How does one become an expert and why can’t you be one too? In this lesson, Phil M Jones explains how people can achieve that goal.
Keeping messaging simple
You’ve got a lot to get across in your presentation, so what stays and what goes? In this lesson, presentation expert Simon Morton, explains how to cut out the clutter.
Asking for forgiveness
As a marketing leader, you’ve got to have a group of people on your team who you trust enough to do their own thing without asking you for permission. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s better to screw up and say I’m sorry.
Negotiation answers and planning
In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it
Measuring the marketing process and results
How do you measure the success of your marketing process? In this lesson, Bryony Thomas – a consultant and trainer in marketing transformation programmes – discusses the three things that need to come together in order to make marketing measurement meaningful.
Developing Strategic Alliances
One of the most underutilised strategies in business is developing partnerships and alliances with others. In this lesson, Phil M Jones explains the importance of alliances and what they can do for you.
Messaging
How well did my presentation do? In this lesson, presentation expert Simon Morton, explains how to assess if your presentation achieved your objectives, on a variety of levels.
Building a team
Recruiting talent is not easy in today’s environment. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders start to build a really effective team
What do you do? – Crafting a great answer…
You’re in the elevator between the 7th and 9th floor and someone asks you ‘What do you do?’
In this lesson, Media and Presentation coach Michael Dodd explains why you need to have an engaging response that you can deliver in under a minute.
