In this lesson, Grant talks to Nigel about getting the people with whom you work to commit to taking action and how to go about it.
Exposing Sales Myths #7 – Money Talks
Many sales people still maintain that selling is ‘all about the price’. This would mean that we would all buy the cheapest food or clothes, but we don’t. In this lesson, Sales and Marketing educator Mark Blackmore, explains to Grant Leboff that price isn’t everything, it’s the perceived value of a product that counts.
The challenge of customer engagements
Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement.
If my business doesn’t become social, will it survive?
You can’t just decide that your company wants to ‘do social’, says David Taylor. In this lesson David and Grant consider whether the question should be; Is the culture in the company a ‘social culture?’
The importance of testimonials
One of the really important things, so underutilised by salespeople is; testimonials. In this lesson, Phil M Jones explains why people need them, how to get them and how to deal with a one star rating!
Audience heat mapping
What do audiences want to see and hear? In this lesson, presentation expert Simon Morton, explains how to avoid creating an emotional presentation on saving trees, when all the audience wants to see is what they will save in cashflow.
How can I let go of stress?
Is there a technique which enables you to let go of stress? In this lesson, David Hyner explains the Sedona Method, as used by special forces if injured in the field.
Starting a movement
As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, explains how marketing leaders inspire those changes through ‘starting a movement’…
Modelling behaviours
Are you the best person you can possibly be? In this lesson, International trainer, coach and author, Steve Head explains modelling behaviour and how it can affect your performance.
What are the keys to raising finance?
Raising finance depends on the type of business, how fast you need to go and whether or not you can grow itself. In this lesson, Guy Rigby explains the various forms of raising finance from family to venture capital – their benefits and shortcomings.
