If you want your product or service to succeed, you have to make sure that you understand what matters and to what degree. In this lesson, advertising legend, Drayton Bird, explains that before you can be creative, you need to plan like it’s a military strategy.
How does the shopping experience differ on-line
Internet psychologist, Graham Jones, discusses the differences between the online and offline shopping experience with Grant Leboff
What kind of content is successful on the Internet?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton discussing what kind of content is successful on the Internet.
How does a company know where to start to innovate?
Costas Papaikonomou, one of the founders of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’, discusses when to innovate and the use of big data in product innovation, with Grant Leboff.
How do you deliver a consistent customer experience
One of the things businesses struggle with is delivering a consistent customer experience. In this lesson, business consultant and author Shaun Smith, explains how, having a clear a purpose, helps a business with its communication challenges.
Customer engagement
In your effort to improve your service or product, when was the last time you asked your customers to help? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains that to really engage customers, you need to be willing to fail.
How do I extol my ‘vision and value’ throughout my company?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’ on how to extol your visions and values throughout your company.
What makes a good sales person?
Why are people like Martin Luther King, Alex Ferguson and Oprah Winfrey all considered sales people? In this lesson, author and sales expert, Phil Jones, explains why.
Presentations – The Audience is most important
If you are making a presentation to a group of accountants does it have to be exclusively factual or is there another way to gain their trust? In this lesson Grant Leboff discusses how you put the audience first with Simon Morton, the internationally recognised expert on presentation development.§
How do I take responsibility for my life?
International trainer, coach and author, Steve Head, tells clients that they are the CEO of their own lives. In this lesson, he describes what he means by that and what that looks like for an individual