About this video
When you meet buyers or are selecting recruits, you need to understand what they're going to feel more comfortable doing and less comfortable doing.
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains how Prism Brain Mapping allows people who use it to get a real insight into the personality of others.
Video length: 4:19
Bare Knuckle Customer Service
How To Deliver A Knockout Customer Experience And Hammer the Competition
Bare Knuckle Negotiating
Knockout Negotiation Tactics They Won’t Teach You At Business School
About Simon Hazeldine
Simon Hazeldine works internationally as a professional speaker and performance consultant in the areas of sales, negotiation and leadership. He is the bestselling author of five books.
More from Simon Hazeldine
What is phase 2 of brain-friendly selling? – Maximising your customer’s comfort
When the brain inside the customer's head meets a new salesperson or a stranger, for the first time, the more primitive region in the brain is in a minor form of threat response. Simon Hazeldinew explains techniques to put your customer’s mind at ease.
What is phase 1 of Brain-Friendly selling – ‘The Consideration phase’?
How considerate are you about the person you are going to see? How planned and prepared are you prior to meeting a client / customer? Simon Hazeldine MSc. explains ‘the consideration phase’ of Brain- Friendly selling.
How do you read your customer?
If you go into a meeting absolutely cold, you've never met the potential customer before and you haven't researched them, how do you know how to approach them?
What is PRISM model of human behaviour?
When you meet buyers or are selecting recruits, you need to understand what they're going to feel more comfortable doing and less comfortable doing. In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains how Prism Brain Mapping allows people who use it to get a real insight into the personality of others.
What is adaptive selling?
People find that the ‘one size fits all sales approach’, whereby the salesperson asks you some fairly canned questions, then enters into a pre-planned and scripted presentation, doesn’t really work in today’s business environment.
How Neuroscience can Power Your Sales Success
A common problem is that businesses will have a sales process which almost seems to exist in isolation of what the customer is doing.
What are the customers’ three brains?
In this lesson, Simon Hazeldine MSc. - an international consultant in the areas of sales, negotiation and leadership - explains that customers still have only one brain, but it's the three areas of the brain of which salespeople and business people need to be aware.
How does neuroscience apply to selling?
More has been learnt about the human brain and how it functions, probably in the last 10 years than in the whole of human history. In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership explains how that can help, not just B2B but what he calls ‘Brain to Brain’ selling.
Why don’t confused brains buy? …and other selling tips
If there is a profusion of choice, then often customers will do nothing. In this, the last lesson of the series, Simon Hazeldine MSc., - an international consultant in the areas of sales, negotiation and leadership – demonstrates that if you if you want your customer to buy, you need to limit the choice.
What is phase 5 of brain-friendly selling? Closing the deal
In the 1970s, salespeople were taught to build the hype and then go for a variety of very clever closing technique near the end of a presentation. In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuro selling all about doing the complete opposite.
What is phase 4 of brain-friendly selling? Convincing customers
Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuroscience indicates that when we hear a story, our brains tend to behave differently from when we're being made a proposal.
What is phase 3 of brain-friendly selling – Context and Catalyse?
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that the two primary driving forces in the more primitive regions of the brain is to; stay away from pain or problems and to move towards solutions or reward.
Top Tips on negotiating in business
Negotiating expert Simon Hazeldine joins Sticky Marketing TV to reveal the best strategies and tactics to obtain your desired outcome in any negotiation.
Bare Knuckle Negotiating
Negotiating expert Simon Hazeldine joins Sticky Marketing TV to reveal the best strategies and tactics to obtain your desired outcome in any negotiation.
