How do I move a customer from watching a video or downloading a pdf, to actually buying something?

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Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.

Video length: 4:50

About Steve Barton

Steve Barton came up through the large international communications agencies, primarily Ogilvy, first in New York and then London. He broke from traditional large agency business to more entrepreneurial businesses, starting up agencies such as Jones Mason Barton Antenen, Leonardo and Keevill Barton Kershaw. Currently Steve is Senior Communications Executive and serial Director/Advisor for agencies and media companies.

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