There has been more original content uploaded to YouTube in the last 48 hours than the top four American TV channels have aired since the 1930s – but are you using it to its fullest potential? Warren Cass discusses the many rich tools at the marketer’s disposal to demonstrate expertise.
Why do sales and marketing need to work together?
One of the big challenges in B2B organisations today is the blurring of lines between sales and marketing. In this lesson, Simon Hall explains that, in the first instance, everyone has to accept that the buyer’s behaviour has changed.
The importance of a digital strategy
To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one.
How do you network successfully?
People’s worst fear said to public speaking followed up by ‘walking into a room full of strangers’. So how does one make a success of networking? Warren Cass explains that the answer lies in the questions you ask…
Is brand important in the B2B world
Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.
Why ‘mobile friendly’ websites are much more than simply being websites on wheels
Google is now favouring mobile friendly sites. In this lesson, Dave Chaffey, author of Digital Marketing, explains why ‘mobile friendly’ websites are much more than simply being websites on wheels.
The challenge of customer engagements
Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement.
What’s your story?
When you see most people’s marketing message – it’s very functional. These are our features and our benefits, and this is what we do. In this lesson – entrepreneur, speaker and author, Warren Cass – explains there are very few people who take storytelling and apply it correctly, to business.
How can I best use digital marketing?
Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.
What’s your communication style?
When it comes to influence, it’s about affecting an outcome, about moving an issue forwards without having to force it.
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that how we deliver a message is vitally important. Of course, it’s important what we say too, but how we deliver it is massively important.
