View Post

Paying for customer service

Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.

View Post

What’s the role of leadership

What’s the role of leadership? In this lesson, business consultant and author Shaun Smith, explains how leaders make sure that they create a purpose-driven organization.

View Post

How do I get the best from my employees?

In order for companies to deliver an excellent product or service, they need to make sure that the employees are aligned with the brand In this lesson; Susannah Schofield discusses how company’s must take employees into consideration and the warning signs for when things can go wrong.

View Post

Maintaining Focus

What’s the difference between hoping you are going to win a game or expecting to win it? In this lesson, Grant Leboff discusses with Professor Damian Hughes, the dramatic way in which Sir Alex Ferguson instilled a positive focus into his players and how that relates to winning businesses today.

View Post

Think in 3D

What makes your business different from your competition? In this lesson, Grant and Andy Hanselman discuss how businesses can identify what makes their company recognisably different.

View Post

Nature abhors a vacuum

Never keep your customer in the dark, even if you think you have nothing to tell them. In this lesson, customer service and experience strategist, Adrian Swinscoe, explains how important it is that your customers hear from you.