All companies want to retain their customers and grow their customer base, so how can they use ‘insight’ to help them on that journey? In this lesson; Susannah Schofield explains that the clues are found in the looking at the right data and feedback, not necessarily, the loudest voice in the room.
Customer experience
Successful companies, today, are starting to make their customers ‘part of the story’. In this lesson, business consultant and author Shaun Smith, gives some insightful examples.
The importance of feedback
Did Sir Alex Ferguson or Sir Richard Branson listen to the people around them or were they their own men? In this lesson, Professor Damian Hughes, quotes examples of when positive feedback impacted on buying future players and equally, how that attitude works in business too.
Maximise customer relationship
Does your CRM dictate who your best customers are? In this lesson, Andy Hanselman, author of ‘Think In 3D’, discusses why turnover isn’t the only measure of a successful trading relationship with your customers.
Enabling customers to help each other
When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.
How do I make my staff more customer focused?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’. In this video Lara explains how to make your staff more customer focused.
Drayton Bird on the importance of building your list
Capturing names on websites is a given – isn’t it? In this lesson, advertising legend, Drayton Bird, voices his views on what marketers should be doing today in order to build an effective list
What do I do with my data?
In this lesson; Susannah Schofield, author of ‘Mind the Gap’, discusses the importance of companies knowing what they need to measure and why.
Infectious Communication
What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.
Keeping a healthy perspective
Who was Sir Alex’s after match TV interview for – the fans or the players? In this programme, Grant Leboff discusses with Professor Damian Hughes, the impact of those few minutes had on Manchester United’s players and those around them, and how the same lessons can extend to your business too.
