How do you get more customer referrals? In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses how enlightened companies are actively encouraging referrals
How can I share my business problems?
Lara Morgan talks about how important it is to share your business problems and how to do it.
Getting things done when they are agreed upon
In this lesson, Grant talks to Nigel about getting the people with whom you work to commit to taking action and how to go about it.
Drayton Bird on addressing the individual and not a list
When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother.
Why do customers buy?
Do you really know why customers stop buying from you? Do they send you an email telling you that they are going elsewhere and explain why? In this lesson; Susannah Schofield, discusses ways in which a company can ensure that it truly understands why people buy from it.
The importance of confidence
How do you remain confident of your own abilities when all around you are calling for your head? In this lesson, Professor Damian Hughes recalls how Sir Alex Ferguson remained confident during one of Manchester United’s worst seasons and how those lessons still apply to businesses today.
Build an UBER culture
Do your staff fully understand what is really expected of them in your company? In this lesson, Grant Leboff discusses with Andy Hanselman, the importance of building an Uber culture in your business.
Customer loyalty
Do loyalty schemes really work? In this lesson, customer service and experience strategist, Adrian Swinscoe, challenges just how successful loyalty cards are in retaining and growing customers
How do I get my staff to see the world through the eyes of our customers?
Lara Morgan, entrepreneur and author of ‘More Balls Than Most’, explains how you can get your staff to see the world through the eyes of your customers.
Drayton Bird on creativity and where it originates
You have your marketing plan and you understand your competitive advantage, but from where does the creativity originate? In this lesson, advertising legend, Drayton Bird, reflects on some of the creative lessons he has learned in his career…
