About this video
Sticky Marketing TV invites Adrian Swinscoe onto the metaphorical sofa. The author of 'Rare Business: How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth' explores some of the ideals behind great customer service and why it is so important in a business environment driven by reputation.
Video length: 17:35
Rare Business
How Building Better Relationships with Your people and Your Customers Can Deliver Sustainable Growth
About Adrian Swinscoe
Adrian has enjoyed a varied career in the UK and overseas, working in and with a number of large corporate institutions such as Shell, FT, and The Economist Group to consulting to hundreds of entrepreneurial businesses and SMEs, helping them improve their profitability and growth through customer centric strategies.
More from Adrian Swinscoe
Customer feedback
Asking your customers for feedback about your product or service can be a tricky thing. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the challenges of asking for feedback too soon, or too late.
How do you get more customer referrals??
How do you get more customer referrals? In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses how enlightened companies are actively encouraging referrals
Customer loyalty
Do loyalty schemes really work? In this lesson, customer service and experience strategist, Adrian Swinscoe, challenges just how successful loyalty cards are in retaining and growing customers
Enabling customers to help each other
When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.
Paying for customer service
Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.
Nature abhors a vacuum
Never keep your customer in the dark, even if you think you have nothing to tell them. In this lesson, customer service and experience strategist, Adrian Swinscoe, explains how important it is that your customers hear from you.
Values and Value Added
Customers are becoming more conscious about what they buy and why they buy. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses changes in the way people are looking to align themselves with things that make sense for them.
How companies need to think
Many companies consider themselves outward-focusing, but are they best-placed to even do that?" In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the link between organization structure and the customer experience
Customer engagement
In your effort to improve your service or product, when was the last time you asked your customers to help? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains that to really engage customers, you need to be willing to fail.
What Customer Service Means For Your Business
Adrian explores some of the ideals behind great customer service and why it is so important in a business environment driven by reputation.
