Drayton Bird had the privilege of working with many giants in advertising. In this lesson, advertising legend, Drayton Bird, reminisces on working with David Ogilvy and other greats.
What is the Dice Matrix model?
Based on her book ‘Mind the Gap’, the Dice Matrix business model was developed by Susannah Schofield, who is an industry expert in Strategic selling through fact based business modelling. In this, the last lesson in the series, Susannah discusses the lessons she learned from 20 years with the Royal Mail and how the Dice Matrix model works in practice.
Setting goals
Goal setting is not necessarily an easy task. In this lesson, Professor Damian Hughes describes how Sir Alex Ferguson achieved his goals by focusing on what was in his control.
Innovation
Innovation doesn’t have to be a new, all-conquering product that’s going to change the world. Andy explains the importance of having a culture that allows companies to generate new ideas, however small.
Customer feedback
Asking your customers for feedback about your product or service can be a tricky thing. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the challenges of asking for feedback too soon, or too late.
What are the strategies to get me through a stressful day?
Entrepreneur, Lara Morgan and Grant Leboff, discuss the challenges of getting through the working day, remaining focused, pushing yourself to go that extra mile, managing with only limited resources, but finally, reaping the rewards.
Earning people’s trust
In this lesson, Grant talks to Nigel about getting the people with whom you work to commit to taking action and how to go about it.
Drayton Bird on Emotion in marketing
Is business to business marketing less emotional than consumer marketing? In this lesson, advertising legend, Drayton Bird, gives his own take on emotion.
Performing under pressure
People say that the real quality of management shows best when under pressure. In this lesson, Professor Damian Hughes offers various examples of how Sir Alex Ferguson handled himself, his team and the various challenges that presented themselves, when the pressure was on.
Keeping control
How well is your business really doing? In this lesson, Andy Hanselman, author of ‘Think In 3D’ discussed the dangers of what he describes as ‘Driving without a dashboard’
