One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have. In this lesson, Susannah Schofield, discusses the importance in having the two aligned.
The importance of attitude
How did Sir Alex Ferguson spot the potential in players like Beckham, Scholes, Neville, and Giggs? In this programme, Grant Leboff discusses with Professor Damian Hughes, how Alex Ferguson nurtured and pinpointed players with the right attitude and how that discipline transfers to a business environment.
The usual stuff people say
When companies stand up a shout about their USP, just how unique is it? In this programme, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how companies can discover what really makes them different.
Values and Value Added
Customers are becoming more conscious about what they buy and why they buy. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses changes in the way people are looking to align themselves with things that make sense for them.
The most important things to take your business up to the ‘next level’?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’.
How do I remain focused in a meeting?
In this video Nigel Risner, professional speaker and author of ‘The Impact Code’ answers the question, ‘how to remain focussed in a meeting?’.
The seven step process
In his book, ‘On-Purpose’ business consultant and author Shaun Smith, sets out a ‘seven step process’ that a business need to go through in order to achieve an ‘on-purpose brand’. In this lesson, he explains the seven steps.
Measuring customer experience
Organisations today talk a lot about delivering great customer experiences. In this lesson, business consultant and author Shaun Smith, explains how to go about it.
How to make your company stand out from its competitors, and where to start
If you are going to create a dramatically different business, where do you start? In this lesson, Andy Hanselman explains that in many cases the answer is found in what other people think…
Drayton Bird on working with David Ogilvy
Drayton Bird had the privilege of working with many giants in advertising. In this lesson, advertising legend, Drayton Bird, reminisces on working with David Ogilvy and other greats.
