Dave Chaffey

Dr Dave Chaffey is CEO and co-founder of Smart Insights (Marketing Intelligence) Ltd., and has been recognised by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”. He is a bestselling author of several books on digital marketing and Ecommerce, including ‘Digital Marketing – Strategy, Implementation and Practice’, which he discusses here with Grant Leboff. Find out more: www.smartinsights.com

Lessons by Dave Chaffey

Websites

Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…...

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Personas

One of the terms that people hear about in marketing, and don't always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas...

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Email marketing

Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today....

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Push to Pull

If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy,...

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From one to many

How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey - author of Digital Marketing, discuss some tricks and tools to help businesses...

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Measuring Digital Campaigns

How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media...

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Affiliate Marketing

Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that...

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What is R.A.C.E?

We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works....

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The challenge of customer engagements

Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term...

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Why ‘mobile friendly’ websites are much more than simply being websites on wheels

Google is now favouring mobile friendly sites. In this lesson, Dave Chaffey, author of Digital Marketing, explains why ‘mobile friendly’ websites are much more than simply being websites on wheels....

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The importance of a digital strategy

To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one....

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Books by Dave Chaffey

Digital Marketing

Strategy, Implementation and Practice

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