Problem Maps®
How to create and use a Problem Map®
Before you can offer solutions, you need to map out your customers’ problems. Here, Grant Leboff explains the thinking behind, and how to create and use, a Problem Map® in a series of discussions based on chapter 4 ‘Benefits to Problems’ from his book, Stickier Marketing.
Video Lessons
January 3, 2014
Chapter 4: Benefits to problems (1 of 3)
Chapter 4, Problem Maps, Stickier MarketingWhen you say, ‘Ask not what your marketing can do for yourself, but what your marketing can do for your customer’ what do you mean?...
January 2, 2014
Chapter 4: Benefits to problems (2 of 3)
Chapter 4, Problem Maps, Stickier MarketingWhy is being able to see things through your customer’s eyes now so vital?...
January 1, 2014
Chapter 4: Benefits to problems (3 of 3)
Chapter 4, Problem Maps, Stickier MarketingHow do ‘Problem Maps®’ work?...
Resources
