Drayton Bird

In 2003 the Chartered Institute of Marketing named Drayton Bird one of the 50 people who shaped modern marketing. He has worked in 54 countries with every brand from American Express and Bentley to Volkswagen and Unilever and written to sell everything from Airbus to Peppa Pig.

In this fascinating series with Grant, Drayton Bird reflects on some of the greatest successes and failures that he has witnessed in the advertising world over the last 50 years, with many anecdotes and insights into traditional advertising skills and how they transfer to the digital world, based on his book; ‘Common Sense Direct & Digital Marketing’.

Find out more at draytonbird.com