You don’t go to the gym once and expect to have a six pack the next day, so why do you expect overnight results from your marketing?
In this vlog Grant explains the need to tread carefully in the digital age.
Marketing Is About Creating Your Future
How Well Do You Know Your Customers?
In this Vlog Grant explains that if you don’t know your customers well enough, you’re bound to make mistakes.
Does Face To Face Matter Anymore?
Does Face To Face Matter Anymore? In this vlog, Grant compares restaurants with take away and, more relevantly, Zoom or Teams with Face to Face.
Communication Is Theatre
Would you buy French wine in a supermarket just because a French accordion is playing in the background? In this Vlog, Grant explains that that’s exactly what you might do… and why.
Why Perfect Isn’t Perfect
In 1949, when Volkswagen launched the Beetle in the USA, why did their ads call it ‘ugly’? In this Vlog, Grant explains why this and similar apparently self-denigrating ads worked.
Brand & Confirmation Bias
In a UK reliability survey, why did Virgin beat T-Mobile, when they were using the T Mobile infrastructure? In this Vlog, Grant explains all about ‘brand and confirmation bias’
What Is Influencer Marketing?
Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don’t think that influencer marketing is for them. In this Vlog, Grant explains that this doesn’t necessarily need to be the case.
What’s Your Narrative?
The point of your headlines is to get someone to read the next line of your article or advert. The point of the first five seconds of a video is to get someone to watch the next five seconds. In this Vlog, Grant explains that, in order to achieve this, your messaging needs to be as simple as possible…
Don’t Mistake Tactics For Strategy
Some people are under the misconception that the Trojan horse was a strategy. In this Vlog, Grant explains that the horse was a tactic and how that relates to your marketing.
Is There Meaning in Your Marketing?
In 1955 Edward Bernays, one of the forerunners of modern branding, wrote in his book ‘The engineering of consent’, that human desires and motivations rest in our subconscious. In this Vlog, Grant explains what that means and how it relates to your marketing today.
