What do you call the moment when a clinically obese woman realises she has to stop eating and lose weight?
In this vlog, Grant explains how that same moment of realisation can work for your customers
The A-Ha Moment
How to share other people’s content
In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself.
How to create content that sells
In this Vlog Grant explains that although you have to create content which provides your audience with value, you also have to create content which links back to the purchase journey.
Amazon
Grant explains that, like the Amazon, Amazon online, like other leading companies, is also an ecosystem…
Growth Hacker Mindset
Grant explains that the best companies today don’t just have a hunch as to what might work, rather by ‘hacking’ into the data they have available, they are able to understand what their customers like…
The Experience Economy
In this Vlog, Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. We have now entered the ‘experience economy’…
I Must Get An Accountant Today
No one wakes up in the morning and decides, on a whim, that they’re going to look for an accountant. In this Vlog, Grant explains that all purchases are precipitated by an event and why it’s so important to appeal to the reasons customers may have whenever they look for products or services.
Mr Shouty
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I’ll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.
Emotion
Antonio Damasio, the leading professor in neuroscience, once said, “Human beings are feeling machines that think. We’re not thinking machines that feel.” While people are worrying about what makes their proposition unique, what they fail to think about is actually the emotional proposition they have for the customer.
Don’t tell me. Show me
Why don’t people believe politicians and salespeople? In this Vlog, Grant explains that it is no good simply telling everyone how good you are, you have to demonstrate how good you are