Grant explains that the best companies today don’t just have a hunch as to what might work, rather by ‘hacking’ into the data they have available, they are able to understand what their customers like…
The Experience Economy
In this Vlog, Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. We have now entered the ‘experience economy’…
I Must Get An Accountant Today
No one wakes up in the morning and decides, on a whim, that they’re going to look for an accountant. In this Vlog, Grant explains that all purchases are precipitated by an event and why it’s so important to appeal to the reasons customers may have whenever they look for products or services.
Mr Shouty
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I’ll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.
Emotion
Antonio Damasio, the leading professor in neuroscience, once said, “Human beings are feeling machines that think. We’re not thinking machines that feel.” While people are worrying about what makes their proposition unique, what they fail to think about is actually the emotional proposition they have for the customer.
Don’t tell me. Show me
Why don’t people believe politicians and salespeople? In this Vlog, Grant explains that it is no good simply telling everyone how good you are, you have to demonstrate how good you are
Make your customer the hero
When breaking up, a common line people give their partner is something like; “Darling, it’s not you it’s me.” The problem is, that’s how most people do their marketing.
In this Vlog, Grant explains why you must make the customer the hero.
Why Your Business Is Not A Business
Airbnb is not a traditional hotel, it’s a network. Likewise, Amazon is not a traditional retailer, it’s a network. But you don’t need to be a corporation to be a network. In this Vlog, Grant demonstrates how you can turn your own business into a network.
Why did Google Glass fail when the Apple Watch succeeded?
Google obviously thought they were onto another great technological winner when they launched Google Glass in 2013, but by 2023 it had died a miserable death. In this Vlog, Grant talks you through the 3 C’s and helps you understand what Google didn’t.
Reframing Reality
When GlaxoSmithKline developed ‘Night Nurse’ for colds and flu, they thought they had made a mistake. In this Vlog, Grant shows that by creating a different way of looking at a problem, GSK’s marketing department turned the situation around and in the same way, London Transport’s satisfaction ratings soared.