In this Vlog, Grant explains that, whether you like it or not, over 90% of business purchases start with an online search, and that makes your online media channels vital.
I don’t do marketing
Do you think that your business doesn’t need marketing? In this Vlog, Grant explains that, every business does marketing, even if they don’t think of it as such.
Why you can’t rely on word of mouth
In this Vlog, Grant explains that whilst people still talk face to face and on the telephone, today the nature of word of mouth has changed and business can’t ignore it.
Identity triangle – consistency in your communications
How do you get consistency in your communications when you are using multiple channels such as; Facebook, LinkedIn, YouTube and your website? In this Vlog, Grant explains how to create a strong identity with your own multiple media channels
Why Your Business Is Not A Business
Airbnb is not a traditional hotel, it’s a network. Likewise, Amazon is not a traditional retailer, it’s a network. But you don’t need to be a corporation to be a network. In this Vlog, Grant demonstrates how you can turn your own business into a network.
Knowledge isn’t power
Businesses were originally built on the assumption of scarcity. That is, you had knowledge and products that made you attractive because they couldn’t be found elsewhere.
In this Vlog, Grant explains that this is no longer the case.
Why did Google Glass fail when the Apple Watch succeeded?
Google obviously thought they were onto another great technological winner when they launched Google Glass in 2013, but by 2023 it had died a miserable death. In this Vlog, Grant talks you through the 3 C’s and helps you understand what Google didn’t.
Creating regular content efficiently
Producing a blog, every week, isn’t always as easy as it sounds. ‘Stuff’ always happens that gets in the way of putting your thoughts together. In this Vlog, Grant explains how to overcome such problems and produce regular good quality content.
Reframing Reality
When GlaxoSmithKline developed ‘Night Nurse’ for colds and flu, they thought they had made a mistake. In this Vlog, Grant shows that by creating a different way of looking at a problem, GSK’s marketing department turned the situation around and in the same way, London Transport’s satisfaction ratings soared.
Where do your clients learn?
In this Vlog, Grant explains that while social platforms may contain some useful information, professionals in any industry will have their favourite ‘go to’ places to learn and you need to be there.
