Build awareness the University of Pittsburgh way

Oscar Wilde famously said, ‘familiarity breeds contempt’ but in this Vlog, Grant shows that this is not the case.

Professional Moreland did an experiment at the University of Pittsburgh.

Professor Moreland took four similar looking ladies. The first lady attended no lectures, the second one attended 5, the third 10, and the last lady attended 15 lectures, rather anonymously, in a big lecture hall.

Professor Moreland then asked a group of students which lady they preferred and almost all the students picked the one that had attended 15 lectures. However, when he asked them if they’d seen any of these ladies before, virtually none of them could recall seeing any of them at any time. What this demonstrates is that familiarity leads to liking something more, even when we’re unaware that it’s going on.

For example, that’s why product placement in TV programmes and films can be really effective – even though we may be unaware that the product placement is going on, it still leaves us pre-disposed to liking those products more.

Oscar Wilde famously said, ‘familiarity breeds contempt’ but professor Moreland proves that on this, he was wrong. In actual fact, familiarity breeds success. What this demonstrates is that communications are always on. If you can get in front of your audience in a value added way, the more you can be in front of them, the more they’d be predisposed to like you and trust you and, therefore, buy from you.

There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English