Have you ever wondered why, when you go into a convenience store, you normally buy your Coke in a can, but if you go to an upmarket bar, your Coke is invariably served from Coke’s iconic glass bottle?
Why It’s Not Easy To Damage Your Reputation
Was Oscar Wilde right when he said, there’s no such thing as bad publicity? In this vlog, Grant explains why this quote is so misunderstood.
The Myth Of Personalisation
Is personalisation all that it’s made out to be? In this vlog Grant explains why personalisation is so misunderstood.
The Danger Of Data
In this vlog, Grant explains the importance of differentiating between quantitative data and qualitative input.
What Is Method Marketing
How can Marlon Brando, Robert De Niro and Dustin Hoffman make you an effective marketer?
Sometimes It’s Not Who, But When
Who is more likely to have an affair, commit suicide or run a marathon, in the coming year? In this Vlog, Grant explains why the answer to this question has everything to do with your business.
Not Every Success Makes Financial Sense
When Martin Luther King marched on Washington, did he have a dream, or a spreadsheet? In this week’s Vlog, Grant explains why marketing success doesn’t always have to make financial sense.
Marketing Is About Creating Your Future
You don’t go to the gym once and expect to have a six pack the next day, so why do you expect overnight results from your marketing?
In this vlog Grant explains the need to tread carefully in the digital age.
How Well Do You Know Your Customers?
In this Vlog Grant explains that if you don’t know your customers well enough, you’re bound to make mistakes.
Does Face To Face Matter Anymore?
Does Face To Face Matter Anymore? In this vlog, Grant compares restaurants with take away and, more relevantly, Zoom or Teams with Face to Face.