When breaking up, a common line people give their partner is something like; “Darling, it’s not you it’s me.” The problem is, that’s how most people do their marketing.
In this Vlog, Grant explains why you must make the customer the hero.
Make your customer the hero
Why Your Business Is Not A Business
Airbnb is not a traditional hotel, it’s a network. Likewise, Amazon is not a traditional retailer, it’s a network. But you don’t need to be a corporation to be a network. In this Vlog, Grant demonstrates how you can turn your own business into a network.
Why did Google Glass fail when the Apple Watch succeeded?
Google obviously thought they were onto another great technological winner when they launched Google Glass in 2013, but by 2023 it had died a miserable death. In this Vlog, Grant talks you through the 3 C’s and helps you understand what Google didn’t.
Reframing Reality
When GlaxoSmithKline developed ‘Night Nurse’ for colds and flu, they thought they had made a mistake. In this Vlog, Grant shows that by creating a different way of looking at a problem, GSK’s marketing department turned the situation around and in the same way, London Transport’s satisfaction ratings soared.
Prospects Are From Mars
Men are from Mars and women are from Venus. In this Vlog, Grant explains that this is true in business as well.
Marketing Is About People
How many times have you heard people talk about ‘social’ like it’s a platform? In this Vlog, Grant explains that Facebook or X (Twitter) are no longer merely social platforms, they are the way we behave.
You Need Impact
Do you really want another mug for Xmas?
If you think that by giving customers yet another mug or pen you will achieve results… you won’t!
Creating Urgency That Works
Creating urgency is not easy and what people often miss is that the effectiveness of the stimulus depends on the context of the situation.
Brand vs Category Specific
Being the first airline to introduce back-of-the-seat screens doesn’t compare, emotionally, with the fast food brand where the food is ‘finger-licking good’ – and there is a reason for that.
Audience vs Community
Companies often think in terms of audiences, but it’s actually unhelpful and the wrong way to think. In this Vlog, Grant explains the difference between audience and community and, therefore, how your messages can become more relevant and sticky.