What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typical’ salesperson have now changed
Getting inside your customer’s mind – Marketing Position
Ask most people what they consider is the safest brand of car, and the first one they’re likely to suggest is a Volvo. In this VLOG, Grant explains why.
A picture paints a thousand words but who cares?
Imagine trying to memorise a poem visually, where you’re not allowed to say the words out loud. You’d find it almost impossible. Grant explains that there’s a good reason for that and how it applies to your business.
Is your business customer centric?
Is your Business Customer centric? Of course it is! That’s what everybody says! In the VLOG, Grant suggests a way to test it.
Loyal Customers Don’t Give Referrals
When looking for referrals, who do you approach first, brand new or long term customers who have enjoyed using your product or service for many years? In this Vlog, Grant explains it’s not who you think…
Differentiation is overrated
Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.
There is no such thing as a marketing expert
Because customers’ tastes and requirements are always changing, you’re always learning. In this VLOG, Grant Leboff explains that to understand this further, we need to understand what marketing is.
Stop with the WHY
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
Your company doesn’t have a brand
In this Vlog, Grant Leboff explains the difference between having a brand and having a great reputation
Sort your life out (or at least your social media)
Why are people’s social media profiles so bad? In this Vlog, Grant examines common mistakes and suggests what people can do to improve them.
