As a marketing leader, you’ve got to have a group of people on your team who you trust enough to do their own thing without asking you for permission. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s better to screw up and say I’m sorry.
Building a team
Recruiting talent is not easy in today’s environment. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders start to build a really effective team
Starting a movement
As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, explains how marketing leaders inspire those changes through ‘starting a movement’…
What does it mean to ‘Walk the Horse?’
As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.
The heart or the head
Napoleon said, “A leader is a dealer in hope,” and as a marketer you’ve got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s very important that every marketer has a story that they tell internally and that’s consistent.
Working with the best people
How do you go about making sure you are working with only the best people? In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why working with the best is so crucial and how to go about finding them.
Are Marketers a cost or revenue?
Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
Working in the V zone
What’s the most important issue for you as a marketer? You’ve got your customer’s needs on one hand, the company’s needs on the other, and the ‘V’ zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that ‘V’ zone is.
Marketing vision
How important is it for marketing leaders to aim high, to have a dream, to have something in which they believe? In this lesson, Thomas Barta explains that because marketing is such a tough job, if you have a dream, it gives you something on to which you can hold.
Being Eros in a Logos world
C-Suite are mainly motivated from a Logos point of view. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, sets out the challenges for marketing leaders who are more naturally Eros, in a Logos world
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