How do you measure the success of your marketing process? In this lesson, Bryony Thomas – a consultant and trainer in marketing transformation programmes – discusses the three things that need to come together in order to make marketing measurement meaningful.
Drayton Bird on working with David Ogilvy
Drayton Bird had the privilege of working with many giants in advertising. In this lesson, advertising legend, Drayton Bird, reminisces on working with David Ogilvy and other greats.
The importance of a digital strategy
To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one.
What is the innovation S curve?
Today, it’s a challenge to keep abreast of new product developments. In this lesson, Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses with Grant Leboff how a company can keep up to date with the marketplace and maintain a competitive advantage.
How do I create the right messages?
In this lesson, Shirra Smilansky explains how to create the right message and prevent it from getting lost somewhere along the way…
What is the Dice Matrix model?
Based on her book ‘Mind the Gap’, the Dice Matrix business model was developed by Susannah Schofield, who is an industry expert in Strategic selling through fact based business modelling. In this, the last lesson in the series, Susannah discusses the lessons she learned from 20 years with the Royal Mail and how the Dice Matrix model works in practice.
Setting goals
Goal setting is not necessarily an easy task. In this lesson, Professor Damian Hughes describes how Sir Alex Ferguson achieved his goals by focusing on what was in his control.
Innovation
Innovation doesn’t have to be a new, all-conquering product that’s going to change the world. Andy explains the importance of having a culture that allows companies to generate new ideas, however small.
Customer feedback
Asking your customers for feedback about your product or service can be a tricky thing. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses the challenges of asking for feedback too soon, or too late.
What are the strategies to get me through a stressful day?
Entrepreneur, Lara Morgan and Grant Leboff, discuss the challenges of getting through the working day, remaining focused, pushing yourself to go that extra mile, managing with only limited resources, but finally, reaping the rewards.
