Grant and Danny discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think ‘they’re going to become a customer of mine’… and they soon discover that’s not going to happen.
How do you use LinkedIn update?
In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the fact that too many businesses on the web are ‘me, me, me’, and they fail to relate to their audience’s ‘pain points’. In other words, they are not being contextually correct.
How do you develop a strategy for LinkedIn?
Simply listing yourself on LinkedIn isn’t enough, companies need a strategy. In this discussion with Grant Leboff, Danny Bermant of Brainstorm Digital, explains that having connections on LinkedIn is not a numbers game, you don’t really have a connection until you are sharing content.
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