Coca Cola can be very social because it’s a fun brand, that people will engage with and talk about, but if you’re making ball bearings, that’s not quite the same thing…
Keeping messaging simple
You’ve got a lot to get across in your presentation, so what stays and what goes? In this lesson, presentation expert Simon Morton, explains how to cut out the clutter.
What role can Mastermind groups play in helping people achieve the results they want?
In this lesson, David Hyner explains the origins of the Mastermind group and its pivotal role in the industrial revolution.
Asking for forgiveness
As a marketing leader, you’ve got to have a group of people on your team who you trust enough to do their own thing without asking you for permission. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s better to screw up and say I’m sorry.
What are the key ingredients of getting the right team together?
In this lesson, Guy Rigby explains various strategies for putting a team together, that is, once you have made sure you don’t run out of cash.
Engagement is a contact sport
How do you engage in a meaningful way to make it really work? In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations demonstrates that the best leaders do not engage from behind a desk.
Negotiation answers and planning
In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it
What is phase 2 of brain-friendly selling? – Maximising your customer’s comfort
When the brain inside the customer’s head meets a new salesperson or a stranger, for the first time, the more primitive region in the brain is in a minor form of threat response. Simon Hazeldinew explains techniques to put your customer’s mind at ease.
How do you demonstrate your expertise?
There has been more original content uploaded to YouTube in the last 48 hours than the top four American TV channels have aired since the 1930s – but are you using it to its fullest potential? Warren Cass discusses the many rich tools at the marketer’s disposal to demonstrate expertise.
Why do sales and marketing need to work together?
One of the big challenges in B2B organisations today is the blurring of lines between sales and marketing. In this lesson, Simon Hall explains that, in the first instance, everyone has to accept that the buyer’s behaviour has changed.
