Damian Hughes

Professor Damian Hughes combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures.

He is the author of several books on business and sports psychology including ‘How to Think Like Sir Alex Ferguson’, which is a fascinating analyses of Alex Ferguson’s motivational and business practices. Here, he discusses his findings with Grant Leboff.