In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale – but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others
Stop persuading people to buy your stuff.
No! Really!
Stop persuading people to buy your stuff!
The thing is, if you try and persuade someone to buy, you may or may not make a sale, but in the digital economy, that simply isn’t enough.
The number one way information is learned today is through social sharing. If you persuade someone to buy, they won’t share it with anyone else, but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others and, therefore, they will bring more customers to you.
For a business, trying to inspire someone might sound daunting, but what we really mean is moving someone emotionally. Think about it. You only share content that moves you emotionally. It might make you laugh, cry, shock you, or make you think, but it’s the emotional reaction that encourages you to share it with others. If you want to be really successful, put your efforts into inspiring and stop worrying about persuading people to buy
There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English
Comments
Grant
Another superb 60 second gem. Keep them coming
Richard
Thank you Richard. I am glad you enjoy the vlogs.
The essence of marketing…the OESP. Another great piece of advice.
Thanks Chris. As you highlight, it is really important.
As always…thought provoking and useful.
Thanks Chris. I am glad that you found the vlog beneficial
Im my world I’d translate this as “Stop persuading people to give to your charity”. A lesson for fundraisers. Keep them coming!
Thanks Richard. You are right, the message is equally as applicable to fundraising.
Relationships are built around emotion and trust. Both lead to inspiration which then lead to the inspired to say, “This product inspires me to be/do…” The product is secondary… the tool for the inspiration. Great insight Grant! Thank you for sharing!
Thanks Ariel I am glad you liked the vlog. I agree, emotion plays a huge part in decision making
This is my first visit to your website and I’m really impressed. This video is insightful, succinct and memorable. Wow. Thank you Grant.
Thanks Arti for your kind words. I hope that you continue to enjoy more of the videos.
The best marketing content available. Thanks Grant, always such usable advice.
Thank you Tim for your kind words. I really appreciate the positive feedback.