Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

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Latest Vlogs

Videos from Grant Leboff

Why naked people don’t have influence

March 9, 2026

Mark Twain famously said, 'Clothes make the man - naked people have very little influence on society.' In this vlog, Grant explains why.

How did Benjamin Franklin deal with ‘difficult customers’?

March 3, 2026

Benjamin Franklin almost lost his seat in the US legislature because an opponent of his spoke very disparagingly against him. What he did next, completely reversed the relationship between the two men. In this vlog, Grant explains what he did it and how it can relate to your business.

AI won’t create the next Da Vinci

February 23, 2026

AI can give you Da Vinci, but not before Da Vinci gave you Da Vinci, and that goes for all other visionaries. In this vlog, Grant explains where AI and creativity go their separate ways.

Why websites fail

February 16, 2026

As the digital world evolves, online is becoming a world of meaningful experience. In this vlog, Grant explains that in today’s marketplace, your website needs to offer more than simply being a point of reference.

Keeping to a healthy marketing diet

February 9, 2026

Although you may like desserts, imagine what you'd feel like if that’s all you ate. In this vlog, Grant sets out the marketing equivalent of only wanting the pudding, but ignoring the protein and vegetables.

What is the difference between Coke in a can and Coke in a bottle?

February 2, 2026

Have you ever wondered why, when you go into a convenience store, you normally buy your Coke in a can, but if you go to an upmarket bar, your Coke is invariably served from Coke’s iconic glass bottle?

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Featured Lessons

Gain valuable insight from our experts

How does experiential marketing lead to sales?

March 9, 2026

Experiential marketing is often seen as organising just a fun event. In this lesson, Shirra Smilansky author of Experiential Marketing, explains that its principles are related to the classic AIDA purchase funnel

How do I assess my competition?

March 3, 2026

One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have. In this lesson, Susannah Schofield, discusses the importance in having the two aligned.

How do you deliver a consistent customer experience

February 23, 2026

One of the things businesses struggle with is delivering a consistent customer experience. In this lesson, business consultant and author Shaun Smith, explains how, having a clear a purpose, helps a business with its communication challenges.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

Paul Hetherington. MBA FIoD - Vistage group Chair:- The Sex Pistols can teach you everything you need to know about marketing - Grant Leboff’s morning workshop to my Vistage UK CEO peer group was nothing short of mind blowing . One of the very best communicators we’ve ever seen!! Segmentation/Targeting and the importance of Brand is/was transformational .

Kevin Monk: Helping start ups achieve scale - Absolute fantastic day this week with my Vistage UK group chaired by Victoria Gee. Guest speaker was Grant Leboff from Sticky Marketing who blew our collective minds with his insight on Branding, especially how to properly Segment and Target the market.

Myths of Marketing: Tom Elmer, MKTPROF – MARKETING MUSCLE: [Re Marketing Book Podcast] One of my all time favorite interviews, Dougie Fresh. Immediately bought it on Kindle and read it in a day. I’m adopting this book for my capstone class next semester. It’s the best modern marketing book that combines academic theory and practice of any other out there.

Barry Phillips, CEO Legal-Island "A great outcome from our review meeting of your two days [consultancy]. See feedback below...

'Grant Leboff : the Gary Kasparov of the marketing world. A fantastic strategist and a brilliant tactician'
'Grant is a no nonsense, no fluff, marketing guru. Grab him for a day if you can get him and he'll save you six months of wondering, experimenting and messing'
Grant is without doubt the best consultant we've ever used... Straight talking, highly experienced and knowledgeable. First class!'

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)

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Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

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Stickier Marketing

"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)

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Sales Therapy

"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)

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Sticky Marketing

"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)

“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”

Lessons & Videos from Leading Sales & Marketing Experts

The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.