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Latest Vlogs
Videos from Grant Leboff
Loyal Customers Don’t Give Referrals
When looking for referrals, who do you approach first, brand new or long term customers who have enjoyed using your product or service for many years? In this Vlog, Grant explains it’s not who you think…
Differentiation is overrated
Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.
There is no such thing as a marketing expert
Because customers' tastes and requirements are always changing, you're always learning. In this VLOG, Grant Leboff explains that to understand this further, we need to understand what marketing is.
Stop with the WHY
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
Your company doesn’t have a brand
In this Vlog, Grant Leboff explains the difference between having a brand and having a great reputation
Sort your life out (or at least your social media)
Why are people's social media profiles so bad? In this Vlog, Grant examines common mistakes and suggests what people can do to improve them.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
28 August 2024 : Nina Baker - Helping individuals and businesses with tax planning in Norfolk - Nearly home after an incredible day in London! Next stage of the Prime Global leadership development course. We had a transformative marketing session with the brilliant Grant Leboff. Definitely some ideas to take back to the team.
20 June 2024 Peter Hills Group Chairman at Vistage UK (awesome groups of leaders determined to be better) iMA PractitionerGroup -Communicate with feeling: Brilliant session today with the amazing Grant Leboff speaking to the Vistage Inside group at McHale's I run with Claire Farley. We covered how all our key communications tend to be factual, functional and informative telling our customers and buyers what we do and how we do it. Grant who trained as a behavioural psychologist and is a highly sought after marketing expert took us through how our subconscious makes decisions and is far more influenced by how we feel about something than all the usual selling points on offer. We then were asked the very powerful question: How do you want your customers to feel?
Thank you Grant and the special folk at Mc Hales for a stimulating day. hashtag#vistage
17 May 2024 Amaris Grey - Digital Marketing Coordinator at Reynaers Aluminium UK: I’m not a fan of the Sex Pistols…
But after a brilliant seminar earlier this week from Grant Leboff on ‘What the Sex Pistols can teach you about marketing’, they’ve definitely won me over!
Grant used the history of the band to pull out some key marketing insights, which I’m looking forward to putting into practice
Barry Phillips, CEO Legal-Island "A great outcome from our review meeting of your two days [consultancy]. See feedback below...
- 'Grant Leboff : the Gary Kasparov of the marketing world. A fantastic strategist and a brilliant tactician'
- 'Grant is a no nonsense, no fluff, marketing guru. Grab him for a day if you can get him and he'll save you six months of wondering, experimenting and messing'
- Grant is without doubt the best consultant we've ever used... Straight talking, highly experienced and knowledgeable. First class!'
![](https://www.stickymarketing.com/wp-content/uploads/2013/02/problem-maps.jpg)
Problem Maps®
A Problem Map® to discover your customers problems so you can offer solutions.
![](https://www.stickymarketing.com/wp-content/uploads/2018/02/solaraidhomepage-1.jpg)
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)
Digital Selling
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
Stickier Marketing
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)
Sales Therapy
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)
Sticky Marketing
"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.
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Nicola Cook
Selling Watch Interviews
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Shirra Smilansky
Experiential Marketing Watch Interviews
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Susannah Schofield OBE
Employee and Customer Experience Watch Interviews
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Simon Hall
Marketing Principles Watch Interviews
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Lara Morgan
Employee & Customer Experience Watch Interviews
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Phil Jones
Sales Watch Interviews
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Bryony Thomas
Marketing Principles Watch Interviews
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Drayton Bird
Marketing Principles Watch Interviews
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Pete Wilkinson
Personal Performance Watch Interviews
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Shaun Smith
Employee & Customer Experience Watch Interviews
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Steve Head
Personal Performance Watch Interviews
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Andy Hanselman
Employee & Customer Experience Watch Interviews
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Dr Dave Chaffey
Internet Marketing Watch Interviews
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Damian Hughes
Employee & Customer Experience Watch Interviews
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Tony Morris
Sales Watch Interviews
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Simon Morton
Presentations Watch Interviews
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Costas Papaikonomou
Innovation Watch Interviews
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Steve Barton
Internet Marketing Watch Interviews
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Graham Jones
Internet Marketing Watch Interviews
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Danny Bermant
Social Media Watch Interviews
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Michael Dodd
Negotiation & Persuasion Watch Interviews
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Thomas Barta
Personal Performance Watch Interviews
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Brian MacNeice
Organisational Performance Watch Interviews
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Adrian Swinscoe
Employee & Customer Experience Watch Interviews
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Nigel Risner
Employee & Customer Experience Watch Interviews
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Brian Mayne
Personal Performance Watch Interviews
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Mark Blackmore
Selling Watch Interviews
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David Taylor
Social Media Watch Interviews
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Warren Cass
Marketing Principals Watch Interviews
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Guy Rigby
Organisational Performance Watch Interviews
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David Hyner
Personal Performance Watch Interviews
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Nicci Roscoe
Personal Performance Watch Interviews