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Latest Vlogs
Videos from Grant Leboff
Why the ‘gift of the gab’ doesn’t matter in sales
What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typical’ salesperson have now changed
Getting inside your customer’s mind – Marketing Position
Ask most people what they consider is the safest brand of car, and the first one they're likely to suggest is a Volvo. In this VLOG, Grant explains why.
A picture paints a thousand words but who cares?
Imagine trying to memorise a poem visually, where you're not allowed to say the words out loud. You'd find it almost impossible. Grant explains that there's a good reason for that and how it applies to your business.
Is your business customer centric?
Is your Business Customer centric? Of course it is! That's what everybody says! In the VLOG, Grant suggests a way to test it.
Loyal Customers Don’t Give Referrals
When looking for referrals, who do you approach first, brand new or long term customers who have enjoyed using your product or service for many years? In this Vlog, Grant explains it’s not who you think…
Differentiation is overrated
Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
15 November 2024 Marc Lees - What a cracking day at the 2024 National Sales Conference ! The epyx Limited wider commercial team and I soaked up insights from some top-tier speakers and left feeling fired up (and maybe a bit smug about how good we’ll be after this). Lots of good content, but standout for me were: Grant Leboff challenged everything we thought we knew about sales in the digital age—mind blown
15 November 2024 Rachel Dodd (Stephenson) - A marketer at National Sales Conference? Was I lost? No, it was just time to put my money where my mouth is in my belief that sales and marketing are just different ends of the same spectrum, and learn more about the sales end of business. Some brilliant tips about creating theatre in sales from Grant Leboff have left me determined to see what I can do to create that spark in my team's work.
14 November 2024 Paul Brooks FCILT FIoD - Grant Leboff sharing System 1 from The Emotional Mind when developing sales capability! Absolutely loved the cake story! Architecting the first engagement and the pitch - what we use and show: Wear, Room Setup, Imagery, Language - Some really great messages this morning!
Barry Phillips, CEO Legal-Island "A great outcome from our review meeting of your two days [consultancy]. See feedback below...
- 'Grant Leboff : the Gary Kasparov of the marketing world. A fantastic strategist and a brilliant tactician'
- 'Grant is a no nonsense, no fluff, marketing guru. Grab him for a day if you can get him and he'll save you six months of wondering, experimenting and messing'
- Grant is without doubt the best consultant we've ever used... Straight talking, highly experienced and knowledgeable. First class!'
Problem Maps®
A Problem Map® to discover your customers problems so you can offer solutions.
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)
Digital Selling
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
Stickier Marketing
"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)
Sales Therapy
"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)
Sticky Marketing
"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.
Nicola Cook
Selling Watch Interviews
Shirra Smilansky
Experiential Marketing Watch Interviews
Susannah Schofield OBE
Employee and Customer Experience Watch Interviews
Simon Hall
Marketing Principles Watch Interviews
Lara Morgan
Employee & Customer Experience Watch Interviews
Phil Jones
Sales Watch Interviews
Bryony Thomas
Marketing Principles Watch Interviews
Drayton Bird
Marketing Principles Watch Interviews
Pete Wilkinson
Personal Performance Watch Interviews
Shaun Smith
Employee & Customer Experience Watch Interviews
Steve Head
Personal Performance Watch Interviews
Andy Hanselman
Employee & Customer Experience Watch Interviews
Dr Dave Chaffey
Internet Marketing Watch Interviews
Damian Hughes
Employee & Customer Experience Watch Interviews
Tony Morris
Sales Watch Interviews
Simon Morton
Presentations Watch Interviews
Costas Papaikonomou
Innovation Watch Interviews
Steve Barton
Internet Marketing Watch Interviews
Graham Jones
Internet Marketing Watch Interviews
Danny Bermant
Social Media Watch Interviews
Michael Dodd
Negotiation & Persuasion Watch Interviews
Thomas Barta
Personal Performance Watch Interviews
Brian MacNeice
Organisational Performance Watch Interviews
Adrian Swinscoe
Employee & Customer Experience Watch Interviews
Nigel Risner
Employee & Customer Experience Watch Interviews
Brian Mayne
Personal Performance Watch Interviews
Mark Blackmore
Selling Watch Interviews
David Taylor
Social Media Watch Interviews
Warren Cass
Marketing Principals Watch Interviews
Guy Rigby
Organisational Performance Watch Interviews
David Hyner
Personal Performance Watch Interviews
Nicci Roscoe
Personal Performance Watch Interviews